The name 21 Electric has a deeper meaning that stems from a deeply personal story. It is named after the founders' beloved 14-year-old son Brody, who has Down syndrome. This hereditary condition is recognized by an additional copy of the 21st chromosome, which influenced the name. The three arrows in the company logo indicate the additional chromosome and convey the essence of the brand's identity.

Beyond just a label, 21 Electric represents an excellent purpose. Its mission is not just to financially assist Down Syndrome of Indiana, but also to increase public awareness and appreciation for the abilities of people with Down Syndrome. The founders envision a company that extends beyond profit margins, aiming to instill pride in their family, employees, and consumers alike. At its core, 21 Electric seeks to disrupt cultural norms by emphasizing capabilities over limitations.

The company's vision is founded on a strong commitment to create a better tomorrow. Their phrase, "Building for a Brighter Future," properly communicates their overarching goal. 21 Electric seeks to pave the way for a more compassionate and understanding society by embracing diversity and acknowledging each individual's potential. They hope that their actions and activism will have a long-term impact that extends beyond electrical services.